AVW BUSINESS CONSULTING | Franchise Expansion Specialists

The Franchise Brands That Scale

Have One Thing In Common

They figured out that franchisee profitability isn’t a metric.

It’s the entire strategy.

Whether you’re structuring your first franchise model or fixing what growth

has exposed in an existing one, that’s exactly where I work – building the

commercial foundations that make scaling possible.

25 years | 42 markets | 800+ stores | Former GM & Operator

What I Do

The work looks different depending on where you are, but the outcome is the same.

A model that makes franchisees profitable.

Build The Model

You’ve built a business,

now you need a model.

You’ve built something that works.

The question isn’t whether to franchise.

It’s whether your unit economics, operations, and support structure can transfer to someone else and still make them money.

Most businesses can be franchised.

Not all should be.

Mid-Scale Fracture

What got you here,

won’t get you there.

Growth has exposed the cracks.

Support costs are rising, franchisee performance is inconsistent,and the system that worked at 15 units is breaking at 50.

The question isn’t how to add more units.

It’s how to rebuild the structure so the model can actually scale

New Markets

Same brand,

different model.

New markets don’t work with copy-paste.

The question isn’t whether to expand.

It’s how to adapt the model for different customer expectations and operating realities without losing what made it work in the first place.

That’s the difference between scaling and replicating

What People Say

From founders, franchisors, and partners I’ve worked with across 42 markets.

If integrity and commitment are what you are looking for in an advisor or partner, Tony White is my top of mind.

Tony has been my most trusted mentor over the years, and has helped both myself and my businesses grow exponentially.

I would highly recommend Tony to anyone in my network

Phi Van Nguyen

Chairwoman , Vietnam Angel Network

Tony is gifted with a great ability to connect with people from all walks of life. This ability has seen him scale business into 42 markets where he has learnt to adapt and tweak business models and see them launch and scale successfully.

Tony has an exceptional talent in helping people find their own selves and their own strengths. All strategists I have met in life have come with answers but Tony is the only one who came with questions.

Tony has a deep knowledge in business growth and is an incredible guide for those looking to grow their business to the next level

Gaurav Marya

Chairman, Franchise India Holdings Limited

Tony has a unique skill set and set of experiences. This manifests in a very relational person who has broad ranging commercial acumen. His International experience contributed to the best year ever for Gloria Jean’s Coffees International business.

Overseeing 40+ Markets is no easy feat and Tony excelled with very limited resources.

With unquestionable integrity, Tony is a self motivated, low maintenance professional, and a pleasure to work with

Mark Bilton

Independent Chair | Strategist | (previously Managing Director Gloria Jean’s Coffees)

We have been working closely with Tony for over a year on a very complex M&A transaction, whereby Tony was advising the Seller (and we were advising the Buyer). Tony impressed us by his professionalism, involvement, and sophisticated financial skillset.

It was a pleasure working with him, as we would always encounter with Tony a deal- and solution-oriented expert, whose primary focus was to reach mutually agreeable terms in a fair-played negotiation.

Throughout the whole process we appreciated his capacity to preserve a relationship of trust and proactively move the deal forward. We are looking forward to working with Tony again soon

Caroline de La Tournelle

Managing Director, Tiro Capital (Singapore)

Some leaders are true visionaries and some are true followers of the known and proven path. It is very rare to come across with business leaders who can naturally combine both approaches.

Tony is one of those leaders who achieves this successfully and utilizes his multi dimensional business approach to successfully grow master franchise partners’ operations.

He takes an active interest in the development of the regional markets through investing in improving their capabilities and by locally tailoring the business model according to the needs of the markets. It is an absolute pleasure to work with Tony.

Caner Gursory

Director, Middle East, Africa & Australia Dunkin Brands

Tony’s leadership in the most culturally diverse and often challenging circumstances is one of his highest attributes.

Having worked within his team I can attest not only to Tony’s effectiveness as a General Manager but also his humility and sincerity which have him respected in the highest regard by his master franchise partners, colleagues and reporting team members.

Tony is a great example of a level 5 leader, coach and mentor.

Micah Walker

Chief Executive Officer, Eagle Origins

Let’s write the next one together…

My Backstory

Most franchise consultants studied franchising.

I survived it.

I’ve been the guy pitching international expansion to the board. I’ve also been the guy on the ground in Mumbai realising the model we just sold doesn’t work here.

Twenty-five years across 42 markets and 800+ stores taught me one thing: franchise growth exposes everything. The cracks in your unit economics. The gaps in your support model. The assumptions that worked domestically but fall apart when you cross a border or hit 50 units.

I was part of a team that scaled Gloria Jean’s Coffees to 800+ locations globally and helped negotiate the $180M exit. I ran The Coffee Club across nine markets. I turned around G8 Education’s Singapore portfolio and packaged it for sale.

And I lived in India for 12 years. That’s where I learned the most expensive lesson in franchising: your model works at home because it fits your market. Not because it’s universally brilliant.

Here’s what I believe.

When franchisees make money, almost every problem becomes solvable. When they don’t, nothing else matters.

Today I help franchisors at inflection points. The ones building a franchise model for the first time. The ones at 30-50 units discovering what got them here won’t get them there. And the ones pushing into new markets or formats who need a model that adapts instead of breaks.

If your franchise model is about to be tested, that’s where I work.